Types of Real Estate Video Marketing Ideas for Homebuilders
Do you know that YouTube is the second biggest search engine after Google? It is because the popularity of videos is now more than ever. Every type of business requires a video marketing strategy to grow and expand its reach.
You will be amazed to learn that our minds capture information from a video much faster than text or images. For the same rationale, video marketing has become essential for marketers and business owners. Today, video marketing is widely used in the real estate industry. Homebuilders can attract new customers with the help of promotional videos, they make promotional videos and share exciting videos to attract possible clients.
Listing real estate videos
Most people think that only text listings are available. You can list down all your offerings in a video and attract customers. One can easily make a listing video and showcase all their properties. In a listing video, the realtor will include all the properties that are available for sale. Let the customers know how many properties you are selling in different locations. Think of a listing video as a catalog that contains all the available properties.
You can also update the listing videos and add new properties when available. You don’t have to create a simple slideshow to showcase all the available real estate properties. A simple video creation tool can convert your slideshow into an eye-catching video.
Testimonial real estate videos
 You need to find some real estate customers who can vouch for you. Try to contact some customers whom you have dealt with in the past. Try to convince those customers to appear in your real estate video. When the real estate agent promotes the available properties, people think it is a sales technique. When genuine customers promote your services, people can relate with them.
Try to get as many testimonials and include them all in a video. Make sure to get in touch with customers satisfied with your services. If you have helped someone in the past, ask them to return the favor politely by appearing in your testimonial video.
Q&A videos
For any business, the main aim is to provide information to the customers. With the right information, customers can make the right decision themselves. Companies that do not offer complete information regarding products/services struggle to boost sales. When it comes to real estate properties, there are numerous customer questions. Some common questions customers have in mind before purchasing a real estate property are as follows:
- What’s the current per-square-foot cost of the property?
- What is the dimension of the road in front of the property?
- What are the dimensions of the home, lawn, and backyard?
- How far is the closest transit center from the house on sale?
You need to make a Q&A video to answer many such customer questions. Customers will think that the homebuilder is being transparent and providing them with the required information. Besides making a video, you can host a live Q&A video on any social media platform.
On any social media platform, customers can send their questions via live chat. One can also pick the trending questions from the internet and answer them in a video. If video creation seems complex, try using promo video templates. With an online video editor, you can use a pre-made template to make a real estate video. You save time and effort when you make promotional videos with the help of promo video templates and an editing tool.
Homebuilder advice videos
Since you are a home builder, you will have more knowledge about real estate rates than the customers. Instead of following a complete sales-centric approach, you can try to connect with the audience. People tend to consult with many individuals before buying a house.
You can become an advisor and help real estate customers choose the right home. You can let the customers know how to choose the right place at the right price. Make yourself available to real estate customers. Let them know that you will give them suggestions and not only sell houses.
Special discount/offer videos
Sometimes, realtors need to get rid of a property as soon as possible. It might be because the realtor wants to move to the next location. When the realtor wants to get rid of a property, they decrease the rates and try to sell it as fast as possible. Home Builders also reduce their rates during festive seasons and holidays.
Sometimes, a homebuilder might need urgent funds. For the same rationale, the homebuilder might reduce the price. If the cost of the property decreases, let the customers know about it. Make a video and tell the customers about the new price. Let them know for how long the real estate offer is valid. By doing so, you will attract more customers and sell a property quickly.Â
Neighborhood tour videos
People want to buy a house in a good and accessible neighborhood. No one wants to buy a house in a remote location with no public services or neighbors. Usually, people visit the place before buying it and analyze the neighborhood. As a home builder, you can give a virtual tour to your customers.
You can film the house on sale, neighboring roads, houses, parks, transit points, and more. Customers will be impressed because you save them time, and they don’t have to take a physical neighborhood tour. While making a tour video, you can also add narration in the background.
Besides giving a glimpse of the neighborhood, you can also include a virtual house tour. Let the customers see the insides of the house currently on sale. With virtual tours, you can boost engagement levels on social media sites. People will watch your videos on smartphones and try to connect with you. Do not forget to leave your contact information at the end of a real estate video.
Construction videos
Who says you can only make videos of a house after its construction? Many home builders start sharing videos even before the house has been constructed. They create a buzz about their new project by sharing construction videos. Sometimes, real estate agents share construction model videos with customers to receive advance offers.
You can get the customers talking by sharing a project under construction. You can also receive bids and sell the house before it is constructed. If you are sharing construction model videos, you can rely on a video editor to add animated effects.
Final words
Creating the right construction videos can be a great marketing asset for homebuilders. You don’t have to waste several hours making promotional videos. Instead, you can create eye-catching real estate videos within minutes with a video editing tool. Start making effective real estate videos right away!
