Trade show events are one of the best places to showcase your business and promote your brand to your target customers as well as prospective investors and business partners. However, it requires proper preparation before attending the event if at all your efforts are going to be successful in spreading the message and creating a lasting impression. This makes it important to know the tools, equipment, and supplies you will need to ace your marketing at the trade fair. This having been mentioned, here are the top 5 marketing materials that you need for a trade show.
1. Business Cards
Many people tend to underestimate the effectiveness of business cards in marketing. As a matter of fact, some tend to look at it as a marketing tool that has been overtaken by technology. Well, spoiler alert; business cards are still among the most effective marketing tools. It will help to not only promote your brand but also when it comes to networking. Before going to a trade show, be sure to carry a set of professionally designed business cards that clearly display your company’s logo, slogan, and contact details.
2. Flyers and Brochures
The main reason why most people attend trade shows is that they want to know more about the various businesses in the exhibit. For this reason, do not forget to carry some professionally created flyers that feature a summary of the information about particular products or services that your business has to offer. You can also consider bringing along some brochures, which often provide information about your service and products in more detail, or pretty much everything anyone would want to know about your business.
3. A Great Booth
Most trade shows are organized in such a way that each and every business has a dedicated area where they can showcase their work, products, and services. These are often known as booths, and the number of attendees you get visiting your booth will depend largely on its design, attractiveness, and how organized it is. Be sure to bring along a well-designed trade show booth that is eye-catching enough to attract as many attendees as possible.
4. Monitor Displays and Signage
Depending on how well they’re designed and how appealing they are, posters, banners, and other display signs are among the most effective marketing tools in trade shows. There are many different types of signage, including fabric, paper, PVC, LED, 3D, and other digital options. Whether you’re using a single monitor display or a LED signage, be sure to use appealing and eye-catching graphics, designs, and colors that will get as many trade show attendees as possible to notice your booth. Consider making use of short videos, slideshow presentations and other audio-visual demonstrations to attract potential customers and business associates.
5. Promotional Items & Giveaways
Truth be told, no one dislikes free stuff. before the D-day of the expo, consider creating customized gifts such as calendars, t-shirts, tote bags, wallets, mugs, and wristbands, just to mention a few promotional items and giveaways. Better yet, makes sure that carry a graphically appealing message or company slogan with the brand logo and color scheme included. You might spend quite an amount in proving promotional stuff, but it’s always worth it when it comes to marketing, especially if the product is great.
The above are just a few of the most important materials to carry to your next trade expo. The good thing is that there are quite a number of companies that provide most of these things custom-designed for hire or purchase. Especially when on a tight budget, you might want to check out https://www.expocart.com/ for audiovisual equipment, PDQs, Expo stand packages, exhibition furniture and much more.